Last month, Business Insider did a mini-documentary titled Why India’s $12 million Cricket Bat Industry is Fuelled by UK Trees. It investigates all aspects of willow supply shortage, rising costs and the worrying trend in counterfeit cricket bats.

The video is 14 minutes long and explains why English willow bats are the most sought-after by cricketers looking for the best performance. There’s also a lot of very interesting information about grades of willow, the number of grains in a bat and how climate change is impacting the industry.

WTACH THE BUSINESS INSIDER VIDEO BELOW

Next week ... we explain!

Next week, we will release a follow-up video in which our Managing Director, Michael Blatherwick, reviews the key points, gives his perspective, and explains how B3 customers are guaranteed the best English willow bats.