A couple of months ago Business Insider released a video which looked in detail at the current state of the cricket bat industry.
They investigated the key issues: shortages of genuine English willow, the rising costs, and the worrying trend in counterfeit cricket bats. It also explores in detail how bats are made and why the world's best players insist on English willow because of its superior performance!
In this 'reaction video,' above, B3 Crickets MD, Michael Blatherwick responds to the key points in the Business Insider video. We hope you find this perspective interesting and informative.
If you missed the original Business Insider video or would like to see it again, click below.