B3 have signed a 3-year deal to work with Lincolnshire County Cricket to help clubs and players throughout the county.

Martin Dobson (Lincolnshire Cricket) and Michael Blatherwick (B3 Cricket)

“We are delighted to formalise our partnership with B3 to give both our coaches and players access to top-quality equipment. B3 already work with a lot of our players, and their reputation for bats and kit is second to none. We have first-hand knowledge of the unique service B3 offers cricketers of all ages and standards.

Their factory is amazing and well worth a visit. They have a fantastic selection of bats and offer a full custom-made service if required.

B3 will offer Lincolnshire players a free custom fit service and preferential sponsorship. You can even try out bats in their indoor academy facility to make sure you get the bat that’s right for you. Weight and balance are very important in a cricket bat, especially for young players, and that’s where B3 excel”, commented Martyn Dobson, CEO of Lincolnshire County Cricket.

Martin Dobson in the B3 Factory Shop.
Martin Dobson in the B3 Factory Shop.

B3 will also provide coaching kit to all the Lincolnshire squad coaches, and every month throughout the season, they will give a top of the range custom bat to the Lincs Player of the Month.

“B3 has an affinity with Lincolnshire because our founder, the late Russell Evans, played for the County in the nineties. We already work with many Lincs players, and we look forward to extending this through the partnership, especially at the grassroots level!

B3 does a lot more than make bats. We are passionate about helping players improve and cricket clubs prosper. We will also be giving free access to the B3 Coaching Hub and sharing our club fundraising initiatives.

The key thing is to enthuse young players, help coaches and keep Lincolnshire cricket growing!” enthused Michael Blatherwick, B3’s Managing Director.

We will be circulating further details about the partnership. Please make sure you register for the B3 newsletter and VIP Club to keep up to date.

Further Information

If you need to contact B3 or find out more about what the above means for both Lincolnshire players and clubs, then contact B3 by email: teamb3@b3cricket.com

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